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the business blog of ADVB Strategic Minds
Settembre è da sempre il mese della ripresa, un vero e proprio capodanno del business.A Giugno è il momento di “tirare i remi in barca” aspettando il tanto amato Settembre intanto non si concluderà più nulla. Forse è questo che ci penalizza a livello internazionale: nei mesi estivi nessun incontro positivo ma solo strette di mano inconcludenti accompagnate da frasi del tipo “va bene, mi piace…...
Sometimes when I speak with small business owners, they tell me that they’re tired. Tired of working so much, tired of trying so hard, tired of waiting for the business to ‘kick in’. Frequently, they also mention that they just don’t have any enthusiasm anymore. I’m not always sure if they mean for the business or for life in general….but either way, I say WHAT?@*^!! Without enthusiasm, what will...
Ho partecipato recentemente ad un convegno relativo agli impatti dei social network (il famoso internet 2.0) sulle strategie di branding delle aziende. Mi interessava perché sono convinto che esistono notevoli similitudini e certe sinergie fra i valori che sono alla base della loro affermazione ed i processi di green marketing. Stessa necessaria disponibilità alla comunicazione aperta, simile esigenza...
There a thousands upon thousands of brands in the world, possibly even millions. They have cool logos, sometimes great products, but what are brands REALLY about? What’s the point of having a brand? And while we’re at it what is a brand? These are all questions that we may have asked ourselves at one point or another in our interactions with brands. A brand is at minimum the collection of thoughts...
Your business will develop a “brand” whether you plan to or not. Your company name will bring thoughts, feelings and impressions into your customers’ minds – consciously or subconsciously. Do you have a brand strategy, so that YOU control what clients think of your brand? Without a strategy in place, the market or your competitors can define your brand for you. This happens so often, so...
Most of us have been led to believe that high pricing enhances brand image and conversely low pricing affects brand image. This is the reason why marketers fear to be the lowest priced brand in a category or do frequent price-led communication. Is this fear well founded? What a brand sells isn’t price; but value. Consumers evaluate a brand by the value it offers and not by the price at which it...
