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the business blog of ADVB Strategic Minds
It’s a wonderful thing to have a great product or service that will really benefit or help people, but if you don’t know how to communicate with people none of that is going to matter. The way you position your communication efforts is so important to not only your sales process, but to your overall branding efforts. My formula to designing the perfect marketing message involves making it memorable...
In the fashion industry there is a common habit to name ones brand with your personal name, from apparel brands to haute couture, like Tommy Hilfiger, Michael Kors, Anna Sui, Donna Karan, just few to mention. This is probably the main reason why emergent designers usually do the same, following the trends they have seen, but anyone who is looking to open a company in the fashion industry should...
Settembre è da sempre il mese della ripresa, un vero e proprio capodanno del business.A Giugno è il momento di “tirare i remi in barca” aspettando il tanto amato Settembre intanto non si concluderà più nulla. Forse è questo che ci penalizza a livello internazionale: nei mesi estivi nessun incontro positivo ma solo strette di mano inconcludenti accompagnate da frasi del tipo “va bene, mi piace…...
Sometimes when I speak with small business owners, they tell me that they’re tired. Tired of working so much, tired of trying so hard, tired of waiting for the business to ‘kick in’. Frequently, they also mention that they just don’t have any enthusiasm anymore. I’m not always sure if they mean for the business or for life in general….but either way, I say WHAT?@*^!! Without enthusiasm, what will...
Ho partecipato recentemente ad un convegno relativo agli impatti dei social network (il famoso internet 2.0) sulle strategie di branding delle aziende. Mi interessava perché sono convinto che esistono notevoli similitudini e certe sinergie fra i valori che sono alla base della loro affermazione ed i processi di green marketing. Stessa necessaria disponibilità alla comunicazione aperta, simile esigenza...
There a thousands upon thousands of brands in the world, possibly even millions. They have cool logos, sometimes great products, but what are brands REALLY about? What’s the point of having a brand? And while we’re at it what is a brand? These are all questions that we may have asked ourselves at one point or another in our interactions with brands. A brand is at minimum the collection of thoughts...
