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the business blog of ADVB Strategic Minds
Sometimes when I speak with small business owners, they tell me that they’re tired. Tired of working so much, tired of trying so hard, tired of waiting for the business to ‘kick in’.
Frequently, they also mention that they just don’t have any enthusiasm anymore. I’m not always sure if they mean for the business or for life in general….but either way, I say WHAT?@*^!! Without enthusiasm, what will pull you forward? How will you get out of bed each day, and live your dreams? To me, enthusiasm is at the heart of any marketing plan, business or branding strategy, or life plan. When we envision our goals, create our intentions, build a brand, we’re excited to see it manifest, to see how each step takes us to the next, and how each tiny (or big) advancement leads us to new and perhaps even grander dreams.
Comments 2 Comments
noi di ADVB diciamo sempre che bisogna crederci fino in fondo con passione ed entusiasmo... Certo, gli occhi vanno tenuti sempre aperti, bisogna comunque essere critici nei confronti delle proprie idee. Il punto è che non è facilissimo quando 'si è dentro' e il nostro 'duro' compito è proprio quello di darvi un punto di vista diverso, 'non innamorato', ma lucido ed obiettivo!
Buon lavoro! Cristina