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the business blog of ADVB Strategic Minds
According to Joah Spearman, co-founder and executive producer of Style X, the fashion part of SXSW, American incubator of the latest technologies, fashion weeks and trade shows are relics soon to be replaced by digital platforms. Spearman states that fashion weeks represent the TV of the fashion business, with many people watching them. They are still there because there's a lot of money behind...
Usually when thinking about fashion industry, it is common to have in mind things like trends of the season, color palettes, silhouettes, materials, and fashion shows, fashion weeks and celebrities wearing fancy and outrageous clothes. The world of fashion is link to a glorious and a sophisticated lifestyle, and this is the main reason why people usually think about fashion industry as something...
It’s a wonderful thing to have a great product or service that will really benefit or help people, but if you don’t know how to communicate with people none of that is going to matter. The way you position your communication efforts is so important to not only your sales process, but to your overall branding efforts. My formula to designing the perfect marketing message involves making it memorable...
The battle of being local-sale sites like Groupon Inc. or flash sales sites like Gilt is constantly on the table, but for fashion retail its better to be national than local-sale sites. It seems like flash sales site are winning the battle in apparel sector. But which are the main differences between these two models?1. Openness: Local site is open for all; Flash Sales is by invite-only2. Geography...
Analysts have forecasted a high growth of the luxury goods industry. Two of the biggest groups in the sector have announced an extremely positive result for their quarter figures. LVMH reported a 25% increase while Christian Dior too. For LVMH group, strategy is to enhance its portfolio in growing markets like Asia. On the other hand Christian Dior by choosing Raf Simons as it new artistic director...
April 16th, 2012 is a very important date, first of all to the Fashionbi team and then to the whole fashion market: it sealed the inauguration at full capacity of fashionbi.com. It took a long time to make an innovative idea come true, but we made it, at last! Perhaps many are wondering what Fashionbi is about and it can be easily explained. In a few words Fashionbi is the first brand-centric...
